Liverpool win Premier League title under Arne Slot as commercial growth accelerates

Liverpool clinch 20th English title with Arne Slot at the helm, reinforcing Fenway Sports Group's model of success.

Liverpool's Mohamed Salah (center) and team-mates celebrate their victory and the Premier League title after the match at Anfield in Liverpool on April 27, 2025. Photo by Peter Byrne/PA Images

By Anna Fadiah and Hayu Andini

Liverpool FC have officially secured their 20th English league championship, achieving a historic milestone with a commanding 5-1 victory over Tottenham Hotspur on Sunday. The Liverpool win Premier League title moment marks a significant chapter under new manager Arne Slot, who has delivered immediate success in his debut season at Anfield. This latest triumph not only ends Manchester City’s recent dominance but also underscores the vision of the club’s American owners, Fenway Sports Group (FSG).

Liverpool’s latest Premier League success, their second under FSG ownership since acquiring the club in 2010, places them level with Manchester United for the most English top-flight titles. With 82 points amassed over just 34 games, Liverpool have already pulled clear of Arsenal and other challengers, confirming the championship with four matches still to play.

Fenway Sports Group's model sees tangible rewards

The Liverpool win Premier League title achievement exemplifies FSG's long-term strategy, built on sustainable growth and reinvestment into football operations. The club’s ability to combine success on the pitch with prudent financial management is becoming increasingly apparent. Despite spending less than any other Premier League side during the recent summer and winter transfer windows, according to Transfermarkt, Liverpool have outperformed their richer rivals.

Sophisticated data analysis has played a crucial role. Midfielder Ryan Gravenberch and defender Ibrahima Konaté, both signed for relatively modest fees of around €40 million, exemplify the club's smart recruitment model. Since their last league title in 2020, Liverpool have maintained one of the lowest net transfer spends among the Premier League's elite.

Salah and van Dijk lead Liverpool’s title charge

Much like their previous title-winning campaign, Liverpool’s Premier League victory owes much to the leadership and performances of Mohamed Salah and Virgil van Dijk. Salah, who has topped both the goal and assist charts this season, remains a talismanic presence, while club captain van Dijk has marshaled a defense that has conceded just 32 goals thus far.

Both players recently signed contract extensions, providing Liverpool with crucial continuity. Their presence, experience, and consistency have contrasted with the reliance on youthful squads seen at rival clubs, allowing Liverpool to maintain stability during a grueling campaign.

The financial balancing act continues

However, maintaining a competitive squad has led to increased wage demands. Liverpool’s current wage bill now ranks as the second highest in the Premier League, placing pressure on the club’s commercial arm to drive revenue growth to support further on-field success.

Ben Latty, Liverpool’s chief commercial officer, emphasized that the club’s commercial strategy is pivotal to sustaining their trophy pursuits. "We’re already looking to the future and working out how we can best maximise this success to continue our commercial growth and support further on-pitch success," Latty said.

Last year, Liverpool’s commercial revenue surpassed £300 million for the first time, and further increases are anticipated following their switch from Nike to Adidas as kit supplier. Strong partnerships with major brands such as AXA, Google Pixel, and Carlsberg continue to strengthen the club’s global profile. Additionally, this summer’s pre-season tour to Japan and Hong Kong with Japan Airlines is expected to open new revenue streams in key Asian markets.

On-pitch success balanced by disappointments

While the Liverpool win Premier League title moment brings widespread celebration, the season has not been without setbacks. Liverpool’s FA Cup journey ended prematurely with a shock defeat to Plymouth Argyle, while ambitions for European glory were dashed following a loss to Paris Saint-Germain in the Champions League’s round of 16.

Nonetheless, financial analyst Kieron O’Connor, who operates the SwissRamble blog, predicts Liverpool’s revenue for the 2024-25 financial year could exceed £700 million. Their return to the Champions League has been instrumental in this financial boost, after missing out on Europe’s premier club competition last season.

Squad planning for sustained success

Behind the scenes, Liverpool are already planning for the future. Ian Graham, the club’s former head of research, suggested that the recent contract renewals for Salah and van Dijk provide Liverpool with a critical window to identify and secure world-class replacements over the next two to three years.

"They’ve given themselves breathing space to find world-class replacements," Graham noted, emphasizing the importance of forward planning as Liverpool look to build on their latest Premier League success.

Under Arne Slot’s leadership, and with FSG’s strategic oversight, Liverpool appear well-positioned to maintain their place at the pinnacle of English and European football. As the club looks to extend its success into future seasons, the Liverpool win Premier League title achievement serves not just as a celebration of past accomplishments, but as a statement of enduring ambition.