Best email marketing tools to grow your business
Explore the top email marketing platforms for 2025 to improve engagement, boost conversions, and build lasting customer relationships.
 |
| Email marketing. Illustration by Febrina Tiara |
By Randy Ahmad and Yuni Utomo
In today’s highly competitive digital world, choosing the best email marketing tools is essential to building strong customer relationships and scaling your business. Whether you're just starting or already have a growing subscriber list, the right platform can make a significant difference in the way you engage your audience and convert leads into loyal customers.
Many small businesses and startups rely on email marketing to promote their products and maintain communication with their audience. But with so many options available, selecting the right solution can be challenging. This guide explores the seven top email marketing platforms in 2025 and what makes each one a smart choice for different types of businesses.
Why email marketing matters more than ever
Despite the rise of social media and messaging apps, email marketing remains one of the most effective digital marketing strategies available today. According to the Direct Marketing Association (DMA), email marketing delivers an average return of $42 for every $1 spent. That’s a compelling reason to invest in a strong email marketing solution.
Here’s why email still rules:
Direct ownership and control
Unlike social platforms where algorithms control who sees your content, with email you own your list. This gives you full control over how and when you reach your audience. You’re not subject to sudden platform changes that can impact visibility or engagement.
Better customer retention and acquisition
Marketing emails can drive both new customer acquisition and existing customer retention. A recent study showed that 59% of consumers are influenced by marketing emails when making purchasing decisions. Plus, personalization can increase click-through rates by 14% and conversion rates by 10%.
Data you can act on
Top email marketing services offer robust analytics so you can track open rates, click-throughs, bounces, and conversions. These insights help refine your strategy, making your campaigns more effective over time.
What to look for in email marketing software
When evaluating your options, focus on tools that offer:
- User-friendly design: Drag-and-drop builders and templates make it easy to create professional emails.
- Automation capabilities: Look for platforms with pre-built workflows to streamline welcome series, abandoned cart messages, and more.
- Contact segmentation: Effective targeting is essential. Your software should allow you to segment audiences based on behavior, purchase history, and demographics.
- Integrations: Seamless compatibility with platforms like WordPress, WooCommerce, or CRMs can save you time and effort.
- A/B testing: Test different subject lines, calls to action, or content formats to find what works best.
Now, let’s dive into the best email marketing tools to consider in 2025.
1. Drip
 |
| Drip. |
Drip is an ideal choice for eCommerce businesses. It features hundreds of responsive templates and offers intuitive drag-and-drop functionality. With its workflow automation, businesses can easily set up welcome series or cart abandonment sequences.
One of Drip’s strengths is its robust integration with platforms like WooCommerce, Shopify, BigCommerce, and WordPress. The analytics dashboard is clean and provides actionable data, including revenue attribution.
Pricing: Starts at $39/month for up to 2,500 contacts, with a 14-day free trial.
2. ActiveCampaign
 |
| ActiveCampaign. |
ActiveCampaign is a powerful tool for those serious about automation and segmentation. It offers advanced workflows based on user behavior and CRM integration to streamline follow-ups and customer journeys.
Although it has a steeper learning curve than Drip, it’s perfect for experienced marketers looking to build sophisticated campaigns.
Pricing: Plans start at $49/month for up to 1,000 contacts.
3. Mailchimp
 |
| Mailchimp. |
Mailchimp remains one of the top email marketing platforms, especially for beginners. It offers a user-friendly interface, AI-generated content suggestions, and a wide range of pre-built templates.
The platform uses AI to enhance performance, giving recommendations for subject lines, content, and send times.
Pricing: Free plan available for up to 1,000 emails/month. Standard plans with AI features start at $20/month.
4. Constant Contact
 |
| Constant Contact. |
Constant Contact is known for its simplicity and versatility. With its drag-and-drop email builder, automation tools, and detailed analytics, it supports everything from newsletters to social media marketing.
Its additional tools—like surveys, polls, and a built-in website builder—make it ideal for nonprofits and small businesses looking for an all-in-one platform.
Pricing: Lite plan starts at $12/month with a 30-day free trial.
5. Campaigner
 |
| Campaigner. |
Campaigner stands out with over 900 email templates and advanced segmentation features. It’s ideal for digital marketers who need to reach different audience segments with tailored content.
The visual workflow builder is powerful, and users can combine email with SMS for a multichannel approach.
Pricing: Free 30-day trial available. Paid plans begin at $59/month for up to 5,000 contacts.
6. Brevo (formerly Sendinblue)
 |
| Brevo. |
Brevo offers a rich feature set with a focus on automation and transactional emails. Its free plan supports up to 300 emails per day, making it great for startups and small businesses.
You can create behavior-based workflows, send SMS messages, and integrate your Stripe payments using WP Simple Pay.
Pricing: Premium plans start at $25/month for unlimited contacts and 20,000 emails/month.
7. HubSpot
 |
| HubSpot. |
HubSpot is more than just an email tool—it’s a full CRM platform. With its Marketing Hub, you can send personalized emails based on your customer data, design campaigns using a drag-and-drop editor, and access a wide range of templates.
HubSpot also offers AI writing assistance and a free plan that includes core marketing, sales, and service tools.
Pricing: Free plan allows 2,000 emails/month. Starter plans begin at $15/month.
How to choose the best email marketing platform for you
The best email marketing software depends on your specific needs. If you're running an eCommerce store, Drip and ActiveCampaign provide robust integrations and automation features. For nonprofits or small businesses, Constant Contact and Mailchimp offer ease of use and affordability.
More advanced marketers might lean toward Campaigner or HubSpot for their automation and CRM capabilities.
No matter which platform you choose, remember the key is to understand your audience, segment effectively, and continuously optimize based on performance data.
If you found this guide helpful, don’t miss these additional resources:
With the right tools and strategy, email marketing can become one of the most powerful assets in your digital marketing toolkit.
