PPC
Google prioritizes shopping ads over search in ecommerce strategy
AI-powered campaigns and new formats signal Google’s shift toward a Shopping-first SERP. Illustration by Febrina Tiara By Alana Salsabila a...
AI-powered campaigns and new formats signal Google’s shift toward a Shopping-first SERP. Illustration by Febrina Tiara By Alana Salsabila a...
How Google uses AI models like LLMs and LEMs to optimize ad ranking, bidding, and user experience in its Search Ads ecosystem. Illustration ...
Temu’s sudden U.S. ad shutdown disrupts Google and Meta ecosystems, with major retailers gaining ground. Illustration by Febrina Tiara By Am...
New AI-powered features for Google Search ads promise better targeting, improved reporting, and increased conversions. Illustration by Febri...