Cadillac Celestiq sets bold new direction with $360,000 electric flagship

Ultra-luxury EV redefines Cadillac’s identity amid weak demand and economic headwinds.

Deliveries of the Cadillac Celestiq electric vehicle are set to begin later this year. Photo by David Westphal/Cadillac

By Anna Fadiah and Hayu Andini

Cadillac is forging ahead with the launch of its ultra-premium electric vehicle, the Cadillac Celestiq, at a time when consumer interest in electric cars is wavering. Despite economic uncertainty, scaled-back government incentives, and an inconsistent charging infrastructure, the American luxury automaker has committed to releasing a hand-built, $360,000 EV that could redefine its image. With only 25 units scheduled for production in 2025—and most of them already spoken for—this bespoke flagship is more than a car; it’s Cadillac’s ambitious attempt to recapture the top tier of automotive luxury.

The Cadillac Celestiq enters a market under siege. Federal tax credits for electric vehicles have been trimmed or eliminated for many buyers, while partisan battles over environmental policy—such as the U.S. House vote on May 1 to revoke California’s waiver to ban gas-powered vehicles by 2035—have muddied the political waters. Tariffs on autos and raw materials introduced under President Trump have further pressured automakers, prompting many—including domestic brands—to avoid forecasting profits.

Yet Cadillac is undeterred. The brand, once synonymous with American prestige, has spent decades trying to reclaim its status after becoming a symbol of suburban mediocrity. The Celestiq, long as an Escalade and provocative as a Cybertruck, is Cadillac’s answer to the Rolls-Royce Spectre and Mercedes-Maybach EQS.

Hand-built luxury with a personal touch

Constructed entirely by hand in Warren, Michigan, the Cadillac Celestiq is a study in craftsmanship and individuality. It’s a four-seat electric fastback stretching over 18 feet long, set atop massive 23-inch wheels and crowned with a continuous glass roof that soaks the interior in natural light. The cabin features a sweeping 55-inch digital display from pillar to pillar, while premium materials such as walnut, ash wood, and eucalyptus mats elevate the bespoke feel.

Powering the Celestiq is a dual-motor, all-wheel-drive system paired with a 111-kWh battery. Cadillac claims 655 horsepower and 646 pound-feet of torque, with an estimated range of 303 miles on a full charge. Fast-charging technology can deliver up to 75 miles of range in 10 minutes or bring the battery to 80% in about 40 minutes.

According to Cadillac, 80% of the Celestiq’s parts comply with the United States-Mexico-Canada Agreement (USMCA), and most are sourced domestically—an important distinction as EV manufacturing faces increased scrutiny over foreign supply chains.

A driving experience worth the price tag

During a day of testing in Los Angeles, the Cadillac Celestiq impressed with both its poise and power. On the famously demanding Angeles Crest Highway—known for sharp curves, steep climbs, and aggressive drivers—the Celestiq retained nearly 75% of its battery after a 30-mile run. That’s notable for a vehicle of its size and weight.

Handling was tight and responsive thanks to active rear steering and advanced suspension isolators. The electric steering kept the ride balanced and communicative, even during quick directional changes at high elevation. Acceleration from 0 to 60 mph in 3.7 seconds may not break records, but it’s more than enough for assertive passing and high-speed confidence.

On city streets, the Celestiq’s turning radius proved surprisingly agile. From navigating narrow lanes in West Hollywood to U-turns in L.A.’s Arts District, the car felt manageable and even nimble. Most tellingly, it was more enjoyable to drive than to be chauffeured in—no small feat for a luxury flagship.

A design that dares to divide

If performance is where the Cadillac Celestiq excels, then its design may be where opinions split. From certain angles, it looks more like a luxury station wagon than a traditional sedan or coupe. This unconventional form may appeal to some but perplex others.

Color choice plays a significant role in the vehicle’s aesthetic. During a mock customization session in Beverly Hills, options like Hermès saddle-colored leather and rosewood trim proved that tasteful selections can elevate the Celestiq to museum-worthy design. However, the "Agent Orange" hue on the press model did it no favors, and black made it resemble a hearse. Prospective buyers would be wise to choose carefully.

There are also practical concerns. Rear visibility is compromised by the vehicle’s sloping design, and Cadillac’s automated front doors—which close when the brake pedal is pressed—could cause accidental mishaps. One reporter learned this the hard way when the door shut on their leg mid-entry.

Perhaps most puzzling of all is the key fob. Unlike the rest of the Celestiq, which exudes elegance and refinement, the fob is plastic wrapped in heavy leather with coarse stitching. It feels out of place—like a thrift-store accessory worn with a designer gown.

A symbolic rebirth for Cadillac

With most of the initial 25 units already sold, Cadillac’s goal with the Celestiq is not to rake in volume sales but to reassert its place in the luxury world. This is a moonshot vehicle—one meant to grab attention, spark conversation, and realign perceptions. Cadillac wants to be seen not as a relic of the past but as a bold innovator willing to challenge expectations.

As deliveries begin in mid-2025, the Cadillac Celestiq will become a high-visibility litmus test for the brand's aspirations. If it resonates with buyers and media, it could pave the way for a broader resurgence.

In a world where most EVs are chasing efficiency and affordability, the Celestiq doubles down on rarity, personalization, and audacity. That strategy may not appeal to everyone, but in an age of increasing sameness, it makes Cadillac stand out.

A new kind of American classic?

At a time when the EV market is facing skepticism, Cadillac has chosen bravery over caution. The Cadillac Celestiq may not become a common sight on roads, but that’s not the point. It's a signal—a declaration that the brand intends to reclaim the stage it once dominated.

If nothing else, the Celestiq will make you think. And in today’s automotive landscape, that might just be the most luxurious thing of all.